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LinenCraft Textiles Launches New Sustainable Linen Collection, Reinforcing Commitment to Eco-Friendly Fashion
Shanghai, China – August 10, 2025 – LinenCraft Textiles, a leading manufacturer of premium pure linen fabrics, today announced the launch of its innovative "EarthWise" Collection, marking a significant step forward in its mission to promote sustainable and environmentally responsible textile production.
The EarthWise Collection features a range of 100% organic linen fabrics, sourced from flax grown using regenerative agricultural practices that enhance soil health and reduce water consumption. The entire production process, from fiber to finished fabric, has been optimized to minimize environmental impact, utilizing closed-loop water systems and natural, non-toxic dyes.
"We are proud to introduce the EarthWise Collection," said Zhang Wei, CEO of LinenCraft Textiles. "This launch is not just about new products; it's a testament to our core values. We believe that true luxury lies in sustainability and transparency. By choosing organic flax and eco-conscious manufacturing, we offer our customers not only the inherent comfort and beauty of linen but also the peace of mind that comes from a responsible supply chain."
The new collection showcases a curated palette of nature-inspired colors and a variety of weaves, from airy voile to robust canvas, catering to designers and brands in the fashion, home décor, and hospitality sectors seeking high-quality, sustainable materials.
This initiative follows LinenCraft's recent investment in solar energy for its production facility and its certification by the Global Organic Textile Standard (GOTS), further solidifying its position as a leader in sustainable linen manufacturing.